July 2010
11 posts
9 tags
[jgD Originals] The revolutionary old spice...
Up until this point, online viral video ads have been about expert marketers and PR specialists sticking their creative thumbs in the air and making inspired decisions. Sometimes with the help of small focus groups or surveys, but usually unilaterally as they are empowered to do by their Fortune 500 employers and clients. They decide what would make for the funniest, catchiest, most...
14 tags
[jgD Originals] The kindle wars
It’s the classic pioneer vs. juggernauts business battle. The pioneer spends years developing a revolutionary technology in almost basement secrecy, launches that technology to worldwide fanfare, and enjoys market domination for a short while. Then, in come the conquering juggernauts, with their unlimited resources and no-holds-barred reputations, to steal away the spotlight. Simply...
7 tags
Are we in a cupcake bubble?
Here’s an entertaining string of three posts from different blogs, each reacting to the one before it, exploring the state of the cupcake boom in America:
It began with a light-hearted yet serious look at the impact cupcake shops are having on New York City’s economy, posted on The Wall Street Journal’s New York City blog, Metropolis. Which led to a tongue-in-cheek rebuttal...
4 tags
The real scoop on ‘mad men’ season 4 premiere
Here’s a behind-the-scenes article by Ad Age, a top advertising trade publication, offering an in-depth response to the accuracy of how their own publication was depicted in a cameo on Sunday night’s Mad Men season 4 premiere, entitled, “Public Relations“:
Click here to view the full article on Ad Age
///
Some highlights from the Ad Age article:
““Legendary...
5 tags
[jgD Originals] Seth’s blog
If you’re in marketing, you know of him and his reputation as a true influencer and marketing guru. If you are anywhere else across the biz spectrum, chances are you’ve at least come by his name or heard of his super-selling books. Purple Cow, Meatball Sundae, Permission Marketing and Free Prize Inside are just some of the 12 eccentrically titled books Seth Godin has turned out to...
1 tag
[jgD Originals] The entrepreneurial drive
Businesspeople have many ways of reaching the coveted ranks of success. Some spend decades before their big hit while others ride an industry bubble [think: dot-com bubble of the late ’90s and the real estate bubble of the mid 2000s] into overnight riches. No matter what, you’ve got to do some significant driving to get there. Then even some more driving to stay there.
...
21 tags
[jgD Originals] Top 7 biz magazines for...
Here are the Top 7 must-read business magazines for entrepreneurs and the reasons why [in alphabetical order]:
///
1. BLOOMBERG BUSINESSWEEK (aka BUSINESSWEEK) - As much as we try to stay up with breaking biz news across our favorite blogs and sites, we can’t catch it all. [Damn those bathroom breaks!]. BW comes to the rescue with a concise and compelling wrap up of the week’s...
9 tags
[jgD Originals] The price & process of patents
There are a few things in business we are all very familiar with but know very little about. Ironic, but true. We all kinda sorta know what a patent is, but ask the average person how much one costs or how to go about getting one and they go pitch blank. Furthermore, ask the average businessperson how important patents are to their company and they’ll rank them somewhere down the...
11 tags
The anatomy of a primetime espn special
Here’s a very interesting article by Ad Age, a top advertising trade publication, about how LeBron James and his powerful advisors orchestrated last Thursday’s one-hour primetime special, dubbed “The Decision,” on ESPN:
Click here to view the full article on Ad Age
///
Here are some highlights from the article:
“…the man who helped put the show together:...
30 tags
[jgD Originals] 2010 fifa world cup by the numbers
Here are the 30 most fascinating facts & figures about the FIFA World Cup, as pulled from various sources:
THE TOURNAMENT:
1930: first FIFA World Cup, hosted by Uruguay. The inaugural tournament is the best showing to date for the U.S., when they finished third.
4: World Cup has been held every four years, except in 1942 and 1946 when it was not held because of the...
9 tags
[jgD Originals] Our illiterate leaders
They say that money buys the best. The best health care; the best schools; the best lawyers. Even the best love lives. So how is it at all possible that a man who is due to earn over a billion dollars by the time he turns 40 is incapable of stringing together back-to-back cohesive sentences?! I’m referring of course to the newly minted Miami Heat superforward LeBron James.
...
